Form - Talking Heads

Talking heads is something where people watching a possible advert can relate to what’s going on, on the screen. Using adverts like these, enable the audience to relate to the everyday life that they see on the TV.




This advert is good because its something people can relate to in everyday life. Even though women are more likely to do the shop, every little helps when there is a family to provide for so using a technique called promise of benefit, it's trying to enccourage more people ton shop at ASDA. Showing a group of mothers or friends on the advert talking about the price difference and disgussing the results also showing facial expressions and reactions, is like an insight on what to expect if the audience is to shop at ASDA. Basicing the advetr itself on opinions, helps mums relate to the weekly shop.