A stand alone advert is one advert on its own which a company will put time, effort and money into. They won’t think about what the next advert will be as their mind will be set on just the one they are producing. However, a series of adverts is one advert on going onto another and slowly tells a story through a period of time. Over the period of time, characters can change or develop.
An good example of a series is the BT adverts, they contain serveral different adverts which all are linked but happen over different perioids of time like an on going story.
It also shows how the characters develop. The YouTube link I have put about this section of text is just one example of one of the company’s series of adverts. Giving the company’s advert a more family feel which can be seen as the main target audience, can attract more viewers and will persuade more people to phone up and get started with this company. In a very subtle way, it is very persuasive as more and more family’s are looking for ways to keep in contact with people and family and also save money and BT are offering that to them. The technique in this advert would be promise of benefit.
