Adverts which are based on emotion, are set to trigger feelings from the viewers. This will help them connect to the advert instantly with what is on screen. Music used within the advert can also help bring out the emotion. As it plays quietly in the background, yet still hear able, it can be considered as magic as it creates an instant emotion response. Strong emotions which can be given from an advert are;
v Love
v Anger
v Grief
v Sadness
On screen, there are many things which can set off all of these emotions. From things to;
v Weddings
v Babies / Kids
v Animals, especially cute animals
The NSPCC advert is a very good example of an emotional advert. It triggers many emotions to do with sadness, anger and many more. The target audience for this advert would be aimed at parents with children who they love. Using children on screen who look scared and frightened and a soft voice who narrates the advert, makes it more sympathetic .
