Dramatic Conflict

Dramatic conflict can be used to either focus attention or heighten interest in your message. Drama conflict can be between several people or things such as;

v  Husband vs. wife.
v  Mom vs. her children.
v  Recent college grad vs. sexually aggressive boss.
v  Molly vs. insanity, a struggle with mental health.
v  Girl Scouts vs. nature.
v  Dog vs. mailman.
v  Teenager vs. her conscience.
v  Creative Director vs. client.

The conflict can be between near enough everything. This means that depending on the advert, the target audience can change into a wide variety of people and demographic groups.





This advert is a prime example of the drama conflict and it's the Nike plus advert which shows conflict between men and women. I think this is a good example as it can relate to real life as of today there is still conflict between men and women to try and show who the better gender is.