One effective parody advert which has been advertised is the Specsavers advert which references the 'Lynx Effect' advert. Using this style and the combination of adverts, this will help Specsavers as they try to sway and attract the audience of Lynx fans, to Specsavers. As the advert plays, it's main target audience in this advert is aimed at males from the amount of females used in the advert itself. Using a high majority of males running towards one male is creative ad realistically that would never happen, but as the women get closer an the man pulls out his glasses it all changes because the women walk away. The techinques this advert uses 3 main techniques which are;
- Sex Appeal (Beauty) - The advert is hinting at the fact looks do count, and with Specsavers glasses you will look better.
- Exaggerate -
- Promise of Benefit - The advert itself is promising to deliever benefits of need to the audience. Its selling its product.
