Style - Surreal

A surreal advert is mainly used to make the audience intrigued at what they see on the TV. A surreal advert gives the 'wow' dream like feel for the audience, which helps products what are being advertised more memorable as they can imagion it being them in the advert or even having a dream like feel based around them.

The Trebor Strong Mints advert uses the surreal style to give a better effect to make the mints themself seem more great.





The target audience can either be males or females from the ages of early 20's to late 30's as there are two ways it has been set out to seen. Using a male as the main person in the advert can be seen as either a male icon, or a female's desire. Having a male being the main focus as males will expect it to happen to them and have what is in tyhe advert happen to them. Whereas from the females side, the make is a desire and a close up of the mans body seems to be ideal to what women want so by buying the porduct, its as if they are opne step closer to getting that deisre.
The techniques used in this advert are ones such as;
  • Exaggerate
  • Celebrity Endorsement.