A TV adverts main aim and purpose is to try and sell their product to a consumer, so in order to sell their product they have to come up with and create a various range of stories.
The story itself is also mainly known as a narrative, and the structure of the narrative can be seen as a suggestion to the ways which the narrative is revealed to the consumers in which would be best to show the product which is being sold. There are four main narratives such as:
· Linear
· Non-Linear
· Open ended
· Closed
However, the more common way, and easiest way to tell a story in this case would be to use the linear narrative (beginning, middle and end in the correct order).
The Nationwide advert is an example of a linear narrative, the ad starts off with beginning part of the story, this involves the character Vicky Pollard form the TV show Little Britain going into a bank and asking for chips and other food. the middle part of the story includes the banker tells the characters about the different saving accounts. The end of the advert shows the characters still not understanding as they say they want an account, but with ketchup on the side. This advert is targeted at a wide range of people, they want as many people as possible to see it. The Little Britain characters are iconic and are known by most people so when seeing the advert people instantly know who is being used in the advert
